Selling Jewelry From Home

Executive Summary about Selling Jewelry By Amit Kishore Verma

These days home craft businesses are on an all time high especially because of the recession which has increased the need of more home based jobs pertaining to the lesser number of office jobs. In fact, home based craft business has a number of benefits other than just being a helpful tool to save you from recession.

Most of the people do have that extra ordinary creative skills in making that perfect jewelry but they fail in having the knowledge on how to sell their jewelry. Well, it isn't that difficult to sell your jewelry. The knowledge of the market will help you in making more profit from your sales.

To increase your knowledge on the market, you have a number of options like visiting a jeweler or a pawnshop or just using the internet. Once gained enough knowledge, you can devise ways of selling your jewelry. One of the best options of selling jewelry at home is by using internet. You can easily display your jewelry pieces via your personal website which can seek you potential buyers. Creating your own website is not a difficult task. For this, you can easily hire an agency which is good in designing websites and which may help you further in selling your jewelry.

Thus, home craft business is an important source of earning that extra income or even a full time income from just sitting at home and following your hobby. Selling jewelry is not difficult, you just need to explore and understand your options.

Selling Jewelry to Women

Executive Summary about Selling Jewelry By Mithun Rao

The success of any jewelry business lies with the increasing clients. And women appreciate jewelry more than men and so treating your women clients with great care and respect can certainly make your profits soar.

It is obvious that as a jewelry designer, a majority of your target buyers are women. Women love jewelry and women spend hours and hours deciding to buy and eventually buy a piece of jewelry. So how do you go about establishing your jewelry business so that you target your client base? Some of the tips (if not all) can positively help you in promoting your jewelry business and target your potential women client:

1. Establish a promotional tie-up with a quality clothing retailer - any customer spending above a certain amount of money would receive a discount coupon / gift certificate for your store.

Establish a tie-up with a quality hair salon where women who buy above a certain price range in your shop would then receive a gift certificate / discount coupon to visit the hair salon.

3. Being a part of local shows, kitty-party, women organization or anything similar can boost the goodwill tremendously with the locals.

4. Donate gift certificates to charitable causes - this works especially if the committee members are mostly made up of women.

5. Target your clients through newspapers - don't ignore the sports pages or the business sections as modern women are known to read these sections avidly.

7. Display the jewelry as it is meant to be worn. 9. Organize your displays / merchandise according to the price range. Don't group expensive items with inexpensive items. Be sure to include any costing tags or price tags on the piece of jewelry and the same should be properly visible to the clients. If you are not comfortable with visible price labels, you can put up price range label (From $50 to $70) on the display case.

10. Show ensembles in different price ranges. This will allow women with smaller budgets to make purchases in your shop as well.

11. Make sure that your store hours are favorable for professional women - it is logical that women won't be able to shop at your store if your store is open only when they are at work.

12. Provide for ample parking space around your shop. At late hours, offer to have a guard escort your women customers back to their cars.

13. Don't forget that little touches mean a lot. Women easily get attracted to fancy wares. It will create a good impression of the stores standards.

Use scented soaps, guest towels, potpourri - these subtle touches make women feel very comfortable while they are shopping at your store.

All these ideas should help you with creating the right client base, and create the right ambience and provide the right touch of elegance for your store, which eventually will help you build up your jewelry business.